This typeface is very popular and familiar. Based on Hei, this typeface has a square shape that extends, creating a dominant presence. Its clear calligraphic structure makes it especially suitable for symmetrical layouts. The typeface is characteristically bold, with lighter variations for elegance and ease in denser texts. This typeface can be used as a reading typeface for use in brochures as well as signage and headlines. It works especially well with typefaces like Ming and Hei.