The ITC Goudy Sans family developed in three stages. First, Goudy created the three designs of Heavy, Light, and Light Italic for metal typesetting. Many years later, Compugraphic Corporation (the precursor to Monotype Imaging) revived Goudy’s original work for photocomposition. In the process, several improvements were made to the original design, and three more faces were added to the family. Finally, ITC re-released the design under a license agreement with Compugraphic, and the family was enlarged again to its present size of four weights and corresponding italics.
All typefaces seem to have limitations (especially those with strong personalities), but few applications are outside the range of ITC Goudy Sans. It can be an excellent communicator. Advertising copy, promotional material, catalogs, brochures and even lengthy text copy are ideally suited to ITC Goudy Sans’ capabilities.