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ITC New Esprit™

By ITC

Jovica Veljovic
ITC
Originally drawn in 1985, Jovica Veljović had intended to add a few kerning pairs and make some minor refinements to the letterforms.
However, his work lead him to take a fresh look at the family. Veljović recalls, … I soon realized that some characters could benefit by more refined shapes and proportions. By the time I was done, I had worked on just about every character in the original design."

In fact the end result is two systems: one optimized for extended texts; the other for display settings.
The original elegance of the design is not lost, but the new design brings with it letterforms that are altogether more harmonious and balanced. The roman is dynamic and spirited, just oozing character.
The italic by contrast is a little more restrained, but nonetheless an elegant and fitting accompaniment.

The text-optimized fonts come with a generous x-height, and slightly less contrast; though its marginally wider proportions let in the light, making it very legible even at small sizes.
ITC New Esprit ® is a versatile family, brought to you in four weights from regular to black.
OpenType features like small caps, alternates, and a broad character set make this a welcome addition to everyone's font library.
Whether you want elegant and legible text, or dynamic and personable headlines, then you'll want to click through to see more of ITC New Esprit.
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Jovica Veljović’s ITC Esprit® typeface family, first drawn in 1985, blends classic proportions with the grace and charm of calligraphic lettering. The character shapes beautifully combine traditional letterforms with distinctive refinements.

For the ITC New Esprit™ designs Veljović worked from the basic letterforms of his original typeface to create two separate versions: one for improved text composition and the other specifically for display typography. “In the beginning all I wanted to do was expand the kerning pairs and clean up a few characters,” Veljović recalls, “but I soon realized that some characters could benefit by more refined shapes and proportions. By the time I was done, I had worked on just about every character in the original design.”

In both new versions of ITC Esprit, character bowls are animated; the transition from straight to curved strokes is handled with flair and verve; and individual letters like the italic ‘g’ and the roman ‘a’ are iconic for this typeface. Yet the overall tone of the design is harmonious, and its character symmetry creates a timeless elegance.

Somewhat unusual for a serifed typeface, the italic is more restrained than the roman. A calligrapher’s hand is present and obvious; however, its touch is quiet and softened. The roman of ITC New Esprit is spirited; the italic, sophisticated. Each complements the other.

In the text designs, an ample lowercase x-height, sturdy serifs and moderate contrast in stroke weight combine to make ITC New Esprit an excellent choice for a variety of projects. To ensure optimum performance at small sizes, the text designs also have slightly wide proportions and sturdy thin strokes, maximizing readability.

Serif
Old Style Serif