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ITC Scram Gravy™

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The 1928 logotype for Sertal Toiletries consisted of a stylized woman’s head, a very snaky S, and five fine, fat deco caps spelling out the rest of the brand name. From these five clues, designer Nick Curtis divined the “rules” of the typeface and drew a complete alphabet, including a lower case. The result: ITC Scram Gravy.

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