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Big Vesta™

By Linotype

Gerard Unger
Linotype
Vesta™ was originally designed as an orientation and information system for the city of Rome, the birthplace of the roman alphabet. The forms are inspired by letterforms found on a frieze in the Vesta temple in Tivoli.
Vesta has more contrast than the average sans serif but, like many of other designs of Gerard Unger, let in a lot of light - the letterforms are open, the counters generous. Relatively narrow and hence economical - without feeling too compressed - Vesta is an ideal solution for newspapers and magazines, and numerous other applications, including corporate identity and more.

Big Vesta was intended as Vesta's display partner. However, it also performs very well at small sizes - its large x-height and short ascenders and descenders make it particularly economical, making it ideal when space is limited; for example on a mobile display.

Vesta and Big Vesta are now available in seven weights - from Light to Black - and include everything necessary for setting extended texts well: italics, small caps, and a range of figures, including old style, lining, and tabular figures. All in addition, Vesta is available as a family of OpenType fonts with a very large Pro character set and supports most Central European and many Eastern European languages.

Three years after designing Vesta, Unger expanded the family’s versatility by drawing the Big Vesta™ suite of typefaces specifically for use at large sizes. “Big Vesta has a larger x-height than Vesta,” says Unger, “in addition to shortened ascenders and descenders, and tighter letter spacing.” Big Vesta is ideal for typography in headlines, banners and billboards and environmental graphics.

Both Vesta and Big Vesta receive high marks for legibility, thanks to their open letterforms, large counters and horizontal stress. The family’s remarkable readability is testimony to Unger’s design sensibilities.

Most of Unger’s designs were developed primarily for periodicals and publications; therefore, the typefaces perform with grace and ease in almost any environment where clear, inviting copy is required. Vesta and Big Vesta are no exception.

Unger originally licensed the Vesta and Big Vesta fonts from his personal website. Early in 2011, however, he decided that offering Vesta fonts through the Linotype® library would make them available to a wider audience of graphic communicators.

Sans Serif
Humanistic Sans