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Diverda™ Serif

By Linotype

Daniel Lanz
Diverda is a geometric type family that is free of ornamentation. The x-heights are low, and the differences between curved, square, and triangular elements is very clear. Like the more calligraphic typefaces of the past, Diverda's strokes exhibit contrast that is inspired by movements of the pen on paper; down strokes are heavier than up strokes.

In order to form a better fit with the varying poles of modern communication needs, Swiss designer Daniel Lanz optimized Diverda for maximum legibility. In contrast to many other modern typefaces, which try to squeeze the traditional rounder forms of the alphabet into square designs, and which often attempt to equalize the widths of the capital letters, Diverda remains true to the proper proportions of the Roman alphabet. Diverda's small x-height is also a reversal of a trend in typeface design that was common during the later third of the 20th Century.
Slab Serif