Danish design, like much design from Scandinavia is often viewed as cool, clear, and productive. Perhaps its forms find resonance with us because they are often designed with specific function in mind, like most good design should be. Noa fits this bill not only by exhibiting letterforms that are characteristic of its region, but also because of its inherent functionality. Since corporate identities must function in all possible media, Noa's design was optimized for legibility on television and computer monitors. With open counterforms, a large x-height, and very short ascenders and descenders, Noa's uniqueness and legibility form a nearly perfect dualism.