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Slogan™

By Linotype

Helmut Matheis
Linotype
Helmut Matheis originally designed Slogan for the Ludwig and Mayer type foundry in Frankfurt, Germany. Slogan is an informal script of medium weight, with some variation in color. Its caps are flowing and the lowercase letters are close fitting. A lighter, more upright companion was designed by Helmut Matheis as well; its design is named Charme.