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Abadi®

By Monotype

Ong Chong Wah
Monotype
Designed by Malaysian designer, Ong ChongWah, Abadi is a versatile sans serif typeface whose style lies between the humanist Gill Sans and the more rigid lineales such as Monotype Grotesque and Helvetica. These humanist characteristics give the Abadi fonts a friendliness in use and contribute as much to its legibility as the generous 'x' height. The italic font relates to the roman, yet has sufficient character to be effectively used independently. The range of weights and widths available give Abadi a wide spectrum of graphic applications, from small quantities of text in magazines and newspapers, to display use in packaging, advertising and even television.

Developed at Monotype, the Abadi design finds its inspiration in both the humanist sans serif Gill Sans font family and the classic Helvetica font family, commonly known for its iconic straight lines. The Abadi design is characterized by a generous x-height. It has a wide range of weights and widths. The italic weight is notably unique and stands on its own, even though it’s based on the roman.

The Abadi design’s sizable x-height gives many of its curved shapes an inflated look. The ‘B’ capital is characterized by a distinctly oversized bottom bowl. The font features an unusual amount of tapering between wide and thin strokes. The lowercase ‘g’ is also a standout- its tail follows exactly the same arc of the bowl. It is an extremely legible font with good readability even at low point sizes.

References:
Identifont: Abadi
Linotype: Ong Chong Wah

Abadi has many diverse applications, thanks to its range of widths and weights, and can be used for anything from text in newspapers or magazines to display jobs in advertising.

Humanistic Sans
Sans Serif
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