A little-known design by Futura designer Paul Renner gets a long overdue update by Linda Hintz and Toshi Omagari, in this reliable and impactful industrial sans serif. Neue Plak offers more weights and widths than the original 1928 design, extending its use for branding, editorial, logos and UIs.
The pair based their updated and extended version on the original Plak wood type, uncovering lost details and incorporating them as alternates – including the choice between open or strikethrough counters. Neue Plak's outwardly stubborn personality is counteracted by unexpected details, which make for an unusual juxtaposition of severe and playful.
“It felt like we should pay Paul Renner more tribute,” says Hintz, who spent time researching the typeface in Hamburg's Museum der Arbeit. “The forms themselves are partly quirky, partly really fun, but with a German stiffness that makes for a strange mix.”
Neue Plak offers 60 weights, including a new text version that pairs well with the display weights, and allows the design to function in print and digital environments, and for a wide range of uses.