The Tanseek™ Sans typefaces are highly legible and approachable designs. An attractive and utterly practical family from Dave Farey and Richard Dawson, the lighter weights perform remarkably well in blocks of text composition, while the heavier weights are equally suited to a variety of display uses in print and interactive design.
Based on the Latin typefaces in the Arabic Tanseek Modern family, the main difference between the two designs is that the Latin typefaces in the latter are sized to be compatible with the x-height characters of the Arabic designs. While this allows the two designs to work in perfect harmony, it means that the Latin characters in Tanseek Modern are small compared to other Latin typeface designs. Tanseek Sans is larger on its point-body and consistent in size with most sans serif typefaces.
Dave Farey calls himself a “letter repairer.” “One of the things I haven't quite got past,” he confesses, “is the acknowledgement of debt owed to all the designers I've been inspired by – and borrowed from. These include Alessandro Butti, Oswald Cooper, Roger Excoffon, Eric Gill and Berthold Wolpe.” While it’s true that some of Farey’s typefaces have their roots in the work of other designers, many of his typefaces, including the expansive and versatile Azbuka™, squared shouldered Zemestro™, subtlety crafted Cachet™ and Tanseek Sans families, are distinctively original designs. Born in London in 1943, Farey still lives and works in England. At age 16 he left school where, he says in hindsight, “my major achievement was winning an italic handwriting prize.” After a few dead-end streets at the beginning of his career, Farey found an apprenticeship in the Letraset® London design office in the early 1960s – which sealed his life with letters. Today, Farey collaborates with Richard Dawson at Panache Typography, making commercial and custom typefaces.
Farey’s design goal for Tanseek Sans was to create a contemporary family of balanced weights suited to text and display setting in hardcopy and digital environments. To this end, the lower case letters are open in formed and display a subtle calligraphic emphasis. The result, when letters combine as words and sentences, is a natural friendly rhythm and flow to the copy. Tanseek Sans is authoritative but not overbearing, and easily make a strong statement without calling attention to itself. Square shoulders, open counters and distinctive character shapes also ensure high levels of legibility. The name “Tanseek”? It means “Harmony” in Arabic.
Although a comparatively distinctive design, there are few projects outside of the Tanseek San’s family range. The lighter weights are ideal for textual content in advertising copy, periodicals and Web pages, while the bold and extra bold designs are ideal for when typography needs to be powerful and commanding. Equally suited to print and on-screen applications, Tanseek Sans can support branding needs in virtually any environment.