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ITC New Baskerville®

By ParaType

An informal decorative sans serif was designed by Gennady Fridman and released by ParaType in 2004. Based on informal lettering. In Russian Zubilo" means "Cold cutter" or "Chisel". Colorful letterforms seems to be cut by an amateurish but strong hand used to operate with rough metal tools, not with pen or pencil. The face is good for use in advertisements, posters and headlines, especally for comic editions and youth press. Decorative styles were added in 2011 by the same author."

The first modern revival of Baskerville was in 1923, under the design direction of Stanley Morison for Monotype. This design was released in just two versions, roman and italic, and is still available as a digital font. In 1978, Mergenthaler Linotype Company released a revised and updated version of Baskerville that also included additional weights with corresponding italics.

Through a licensing arrangement with Linotype, ITC gained the rights to the family and released ITC New Baskerville in 1982. This release made the design’s roman, semi bold, bold and black weights (each with a corresponding italic) available to a much larger audience.

Now, with the release of Baskerville as OpenType fonts, the roman and bold also include small caps while the roman, italic, bold, and bold italic designs offer old style figures.

The original Baskerville and its revivals share design traits with old style typefaces while foreshadowing the innovations of Didot and Bodoni. Like an old style, Baskerville’s serifs are heavily bracketed and its lowercase head-serifs are obliqued. Contrast in stroke weight is more pronounced than in Garamond or Caslon, yet doesn’t approach the extremes reached by Bodoni or Didot. As in a Didone, Baskerville’s weight stress is vertical – gone is the inclined axis of curves found in Bembo or Centaur.

Baskerville was originally created for setting books, and its modern revivals are ideally suited to the setting of continuous text. Magazines, booklets, brochures and pamphlets are natural uses. ITC Baskerville is also an exceptionally legible design with a genial, attractive feel. More than merely easy to read, ITC Baskerville is also inviting to the reader.