Bad Girl was designed to appeal to the young consumer and the young-at-heart. While clearly feminine, it manages to combine a charming naïveté with in-your-face rebelliousness. The awkward, rather self-involved character shapes have a definite gauche appeal. Bad Girl has a gamine-like insouciance with a touch of wickedness. In contrast to its naive appearance, Bad Girl has been carefully crafted, letterspaced and kerned and contains a full character set of 237 characters. The font comes in two styles, regular and light.