Accord Alternate is a companion of Accord which comes with some modification in the lowercase of Accord character set. The details which are not visible in the small size text generally in the screen have been eliminated in the Accord Alternate, which gives the type a contemporary san serif look. Eliminating the details which are not visible at small size in screen, increases the size of letterform's counters which result in increased readability and gives contemporary look.
The main difference between Accord Alt and Accord is in the way curved strokes join with vertical stems in letters such as “bpn”.
Accord Alternatecomes with an appeal for simplicity which is the hallmark of corporate typeface. This quality convey notions of authority, credibility, and neutrality that reinforce the image of the corporate environment. Characters like f, l, t and y in the lowercase makes the typeface stand apart from the common league, it makes the type more desirable for branding and corporate identity.
Accord Alternate has a optical uniform stroke weight and character width, which result in formal simplicity and neutrality thats helps communicate the corporate sense professionalism.
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