Movatif is a 7-weight, mashed up 20th Century sans, with ideas from a variety of fonts from that Century. OpenType savvy applications automatically swap certain letters to add more visual interest and completely freak people right out. So, let's say you use M and A together, they'll likely snap together in a cool or at least somewhat interesting kind of way. Familar parts interact in a unique way that will give your design a customized look and kind of a bleak 1970's malaise. . . also a bit of hipster twerpiness. For best effect: juxtapose with images of fixies, unicorns, Phil Collins, man-purses and red VHS tapes.