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Franklin Gothic Raw Semi Serif

By Wiescher Design

Gert Wiescher
Wiescher Design

When drawing a new font, there is a time when the final form is found – almost – but the curves are not slick and clean yet, that's what I call the »raw« form. Raw – no sweeteners added! In this family I redefined this moment in type development for the eternally beautiful »Franklin Gothic«. I call the design »Franklin Gothic Raw«. This packet is the semi-serif addition. There never was a Franklin-Gothic with serifs but actually the font lends itself perfectly to a slab-serif. I started with adding a half serif and eventually add a full slab-serif later on.

Slab Serif
Serif