And that is how I got around to designing it: I saw some letters on a shopsign in Cannes when driving into town. I shouted at my son Julius: Quick take a picture of that sign, the blue one. Thats what he did, only he used the macro setting, so I had a very small sign but lots of nice background.
Anyway I got the basic idea! Then I made a lot of sketches and this is what came out. I added a smallcaps set and I also made some initials as a rough version, so they look like written with a brush on heavygrain paper.