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Life Fitness

The following font package (Avenir Next) has been customized for Life Fitness. It is to be used for all corporate, marketing and product communications. Avenir Next is a modern and open font that reinforces the authenticity and human approach of the Life Fitness brand.

Please Check the Brand Guidelines

Before you use the font, please read our Font Guidelines.

Life Fitness Brand Font (Basic Package)
Part #: CUSV151 - 5 seat license
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The Avenir Next typeface should be used on all marketing and product communications. The Basic Package includes the seven primary typefaces: Avenir Next Pro Light, Light Italic, Medium, Medium Italic, Bold, Bold Italic and Bold Condensed. This package should be sufficient for the majority of all communication materials being created. This is ideal for third-party agencies working to support our communication efforts. The OpenType format will work on both Macs and PCs.

Life Fitness Brand Font (Complete Package)
Part #: CUSV152 - 5 seat license
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The Avenir Next Complete Package includes all 32 typefaces available in the font family, though primary font usage can be found in the Basic Package listed above. This extended family is reserved for Product ID and the Global Creative Services teams.

Usage of the entire Avenir Next family outside of the basic seven, should be thought out and used for specific reasons. Try to keep fonts to a max of three in a single application.

Hammer Strength

The Hammer Strength brand is rooted in athletics. The Prohibition headline font supports that heritage with a bold, active appearance.

Please Check the Brand Guidelines

Before you use the font, please read our font guidelines.

Hammer Strength Brand Font (Includes Regular and Oblique)
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Please note that the typeface is available for free on Adobe Typekit if you have a paid subscription to Adobe Cloud account.

The Prohibition typeface should be used on all marketing and product communications. This package includes regular and oblique. This package should be sufficient for the majority of all communication materials being created. This is ideal for third-party agencies working to support our communication efforts.

Please direct questions to the following contacts:

Life Fitness Creative Services
[email protected]

Sarah Maguire
[email protected]