What is a Digital Ad License?

A digital ad license allows use of a font within banner ads or ads that are displayed in Web or mobile applications. When purchasing your digital ad license, you specify the number of impressions your campaign will require. If you’re uncertain how many impressions you will need, you can purchase a small allotment and true up at the end of the month. Upon purchasing your license, you can download an ad kit containing Web font versions of the typefaces you licensed. You can upload your ad kit onto your ad network or embed the fonts directly into your ads.