Daniel Pelavin

Daniel Pelavin learned the crafts of typography and design under the tutelage of mentors in Detroit's professional art studios and typehouses. From his earliest work, produced with draftsman’s tools, to a present day virtuosity in digital media, Pelavin has used a restrained and simplified vocabulary of geometric forms, rich, flat colors and letterforms inspired by a wide range of 20th century cultural ephemera to create cogent and compelling messages for publishing, advertising and communication design. A fascination with letterforms from an early age has led him to create fonts, influenced by many different historical periods. While some are faithful to traditional forms and others reflect a unique take on idioms of the past, all are designed to be tools which provide a designer the freedom and inspiration to explore his own creative vision. He offers his fonts through his personal Pelavin Fonts foundry.