Elena Genova

Handwriting is something I've always felt passionately about. It all started in school- I'd always pay attention to my friends' and classmates' handwriting, often imitating, and sometimes trying to improve, the ones that appealed to me the most. This passion for handwriting carried on into my adulthood - beautiful handwriting is like a piece of art to me - I admire it. At a point in my design career, I finally managed to find enough time to explore handlettering & calligraphy, and for the last six months that has been my main focus in everything I do. I'm trying to create not just a set of interesting lines that form letters, but to create a font that will have a story behind it, a font that will be unique and one that will help to add some character into designs in which it is used.