Level 2: Practical Typography
From hardcopy to digital: rules, guidelines and suggestions for creating excellent typographic communication. How to choose the best typefaces, make the best choices for typographic arrangement and create typographic communication that is appropriate to audience and media.
From how to best emphasize copy to determining the optimum line length, this module covers the important aspects of basic text typography. The value of tight, even word spacing and the best way to indicate paragraphs are just two of the many topics covered.
Big type behaves differently than little type. Things like “optical alignment” and “typographic mood” take on new meaning. The sections that make up this module provide a solid foundation for creating good display typography.
The best typography for a hard copy brochure may not be ideal for the Web. Typography for the screen requires a modified set of rules from what many may be familiar with. This module will explore those rules and explain the differences.
Making Type Choices
Much of what good typography is about is making the right choices. This module will provide the answers for choosing the best typeface for text and display applications, determining whether a project calls for a serif or sans serif typeface, picking from myriad of script typefaces, and many more typographic decisions.
Type And Color
Color is one of the most powerful tools in typographic communication. Not only can it provide contrast, emphasis and hierarchy, but color can also evoke a mood. From a branding perspective, color can reinforce an identity, imparting a feeling of familiarity.