The Fontry began as a collaboration between two sign and t-shirt guys, Mike Adkins and James Stirling. James got a life and moved out of the sticks, headed west.
While they are still collaborating on many projects, other projects have diverged. Fontry West is a divergent spin-off of the Fontry. It is a showcase for the works of designer and Fontry co-founder, James Stirling. So look for the Fontry mascot, Mr. Smiley for authentic Fontry and Fontry West products.