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Hatmaker™

By ITC

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ITC
Jean Evans' interest in type design dates back to her third-grade fascination with fancy script writing. Years later, work at a sign-painting school she found in the Yellow Pages® cemented her relationship with letterforms. Evans went on to study with master calligraphers and type designers, including the likes of Donald Jackson, Hermann Zapf and Matthew Carter. Evans' designs have been exhibited and collected around the globe, and her distinctive calligraphic style has been lauded by leading trade organizations, annuals and publications.

Hatmaker, one of Evans' more popular typefaces, was originally developed for the Boston-based broadcast design firm of the same name. Inspiration for the design came from Ben Shahn's famous hand-constructed alphabet. Shahn's alphabet, however, was limited to capital letters. Daunted by the idea of designing a lowercase that would measure up to Shahn's capitals, I developed a second set of caps-simple, quirky, yet almost classic-to work as 'lowercase' with the Shahn-like caps," explains Evans. Mixing the two in Hatmaker, creates a lively interplay of light and dark."

Hatmaker, one of Evans’ more popular typefaces, was originally developed for the Boston-based broadcast design firm of the same name. Inspiration for the design came from Ben Shahn’s famous hand-constructed alphabet. Shahn’s alphabet, however, was limited to capital letters. “Daunted by the idea of designing a lowercase that would measure up to Shahn’s capitals, I developed a second set of caps–simple, quirky, yet almost classic–to work as ‘lowercase’ with the Shahn-like caps,” explains Evans. Mixing the two in Hatmaker, creates a lively interplay of light and dark.

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