Curtis's inspiration for ITC CuppaJoe comes from Art Deco lettering, but not from the typical sources. Depending upon your age or your interest in early twentieth-century package design ITC CuppaJoe might look familiar. Its foundation is the label art for Bokar, A&P's premium coffee during the 1930s. Curtis built on the gently sweeping curves and bold angular strokes of the original coffee-can lettering to create a distinctive typeface that commands attention. Rich, full-bodied, satisfying - now that's a ITC CuppaJoe!