Designed by the highly regarded American designer George Ryan of the Galapagos Design Group. George is the veteran of a number of successful display fonts and there is no reason why ITC Eborg, with it's striking appearance, should not follow suit. Is it a bold casual sans serif or a disciplined brush script? Probably the former but only just. Whatever it's category though, ITC Eborg has the pedigree to become a highly successful and much sought after font. It has been carefully designed to maximize it's usage potential with conventional capitals combining well with a lowercase in which the x-height is just about right for both large display application whilst retaining good legibility at some of the smallish point sizes. ITC Eborg, with it's warm friendly qualities which are very much in evidence, and in a world where it has become so important to convey that casual approachable air," even in the most aggressive of advertising, be it product or service, it is definitely a style to fill the need."