Roswell was designed by Jim Parkinson, who acknowledges the 'spacey' ancestry of its name. Yes, Roswell, New Mexico. There was a big anniversary of 'the incident' in the news while I was designing in Roswell. "The incident" is of course the alleged UFO crash in Roswell. "I thought the name was acceptable as a serious font name, while, on another level, having a strangely humorous edge," says Parkinson. Roswell looks great in large sizes on a poster or in a magazine layout. It started out as "a variation on American gothic forms like Railroad Gothic", says the designer, but Roswell is an original design with eccentricities of its own."