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Sassoon Primary

By Sassoon-Williams

The Regular typeface was researched with children, for children and developed specially for use in children's reading books. Many other uses have been found for these legible and friendly letters. Many alternative letters are included in each font. Modern typefaces have shortened ascenders and descenders to help fit as much text as possible into a page, but words lose their shape. This may not trouble literate adults but it is quite a different matter for children struggling to read. These friendly characters were the result of asking young children what kind of letters they found easiest to read - and then including features like extended the ascenders and descenders. The slight slant makes blocks of text easier to read.