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Argyle Rough™

By Type Associates

Type Associates
Argyle Rough was originally developed for a packaging campaign in the late 80s in my studio and sat around in various stages of completion until I decided to autotrace my original drawings. I liked the quirky roughness and decided that it did not detract from the charm of the original, in fact it improved it and saved me a whole lot of work. The original campaign called for a few additional alternate characters for use at either end and double in the middle of words, ee, ff, ll, ss etc and a stylized Th, always useful. I hope you enjoy Argyle Rough, named after the world’s largest diamond mine – a rough diamond, get it?
Formal Script